Website last updated: 19-9-2017


5 July 2017
OMEGA Seamaster Commander's Watch launch event in London

To mark the release of the new James Bond inspired OMEGA Commander's Watch at Tate Gallery in London on 5th July 2017, the lovely Samantha Bond (Miss Moneypenny in the four James Bond films starring Pierce Brosnan) was invited as MC along with 007 film producer Michael G. Wilson from EON Productions.

At a special event in London, OMEGA proudly unveiled a new timepiece that celebrates the rank and regalia of James Bond. Known as the Seamaster Diver 300M “Commander’s Watch” Limited Edition, OMEGA President and CEO Raynald Aeschlimann revealed the watch alongside Bond film Producer Michael G. Wilson.

To bring the occasion to life, OMEGA transported guests by boat along the River Thames to arrive at the Tate Britain. The MC for the evening, Samantha Bond, then introduced Raynald Aeschlimann, who spoke to guests about the new watch and said, “James Bond is a character with a lot of depth and intrigue. We were fascinated by his connection to the Royal Navy, which is an organisation that OMEGA also has history with, and we wanted to pay tribute to his rank as Commander.”

Michael G. Wilson and Samantha Bond with OMEGA President and CEO Raynald Aeschlimann in London
Michael G. Wilson and Samantha Bond with OMEGA President and CEO Raynald Aeschlimann in London
2017 marks three noteworthy anniversaries for Albert R. Broccoli's EON Productions and Metro-Goldwyn-Mayer Studios (MGM) Bond franchise including: the 50th anniversary of You Only Live Twice; the 40th anniversary of The Spy Who Loved Me; and the 20th anniversary of Tomorrow Never Dies (1997). In each of these films, James Bond can be seen wearing his official military uniform.

To celebrate these anniversaries, OMEGA created a unique watch design inspired by the red, white and blue colours of the Royal Navy as well as the Commander’s insignia itself.

As well as glimpsing the new OMEGA “Commander’s Watch”, guests were also treated to a display of historic props and artwork from the James Bond archive. Watch the video below for more images from the launch.

Editor's Note:
OMEGA has been the choice of James Bond since 1995, when the spy first wore a Seamaster watch in the film GoldenEye. Since then, the character and OMEGA have shared every on-screen adventure together.

Read more about the Commander’s Watch on



5 JULY 2017

Inspired by Bond’s rank and regalia, OMEGA has created the Commander’s Watch. The timepiece salutes the ensign colours of the British Royal Navy, with touches of white, blue and red found throughout the watch, creating a suave and stately look.

The 41 mm stainless steel case features a blue ceramic bezel with a Liquidmetal® diving scale and red rubber covering the first 15 minutes. The NATO strap is blue, red and grey and follows a 5-stripe pattern with a polished buckle.

"The Commander’s Watch salutes the ensign colours of the British Royal Navy."

Omega Seamaster Diver 300M Commanders Watch Limited Edition
The dial of the watch is polished white ceramic and includes 12 blue indexes, the word "Seamaster" written in red and blue skeleton hands. Unique features include the 007 gun logo counterweight on the central seconds hand and the number 7 in the date window which is coloured red, while all other numbers are blue.

On the wave-edged caseback, the stripes of the Commander’s naval insignia are featured on the rotor of the new OMEGA Calibre 2507. There is also a central 9mm "bullet" design which adds to the 007 touch. The stainless steel model is limited to just 7,007 pieces.

OMEGA watches were once issued to military divers around the world. In fact, the brand delivered more than 110,000 watches to Great Britain’s MoD in World War II. It is entirely plausible that Commander James Bond would have been issued with an OMEGA watch.

"OMEGA has been worn on the wrist of James Bond since GoldenEye in 1995"

Omega Seamaster Diver 300M Commanders Watch Limited Edition
The Commander’s Watch comes with a 3-year warranty and is presented in a special box that has been inspired by a real medal case. The box also contains a stainless steel bracelet, a changing tool and a "naval pin" that mirrors the design of the NATO strap.

A second model, made from 18K yellow gold, is also available in just 7 limited pieces. Its diving scale is crafted from Ceragold™ and the watch also includes an 18K yellow gold central seconds hand.

Copyright OMEGA SA. All rights reserved.
007 and related James Bond Trademarks ©1962-2017 Danjaq, LLC and United Artists Corporation. 007 and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved.

For more information about The Seamaster Diver 300M "Commander’s Watch" Limited Edition visit the official OMEGA site.



22 FEBRUARY 2012

Following last month's news, FSWL has receieved an official announcement from OMEGA regarding TWO new limited edition watches for the 50th Anniversary of Dr. No.

OMEGA celebrates fifty years of James Bond in film

OMEGA celebrated the fiftieth anniversary of the first James Bond film with the launch of two commemorative limited edition watches, a press conference and a showcase of props from every James Bond film at its new Westfield Stratford (England) boutique.

The event was opened by OMEGA president Stephen Urquhart, who welcomed media and guests and talked about his brand’s relationship with the film franchise. He said, “James Bond is unmatched as a cultural icon and we are excited to be celebrating half a century of great adventure films featuring the world’s favourite spy. We are also happy to have the opportunity to display items from every one of those films. I know that the showcase will bring back a lot of cinematic memories.”

Stephen Urquhart was joined by OMEGA’s vice president and head of product development, Jean-Claude Monachon, who introduced two Seamaster Diver watches that OMEGA has released to commemorate the milestone. Released in two sizes, the new Seamaster Diver is distinguished by a red “50” on its diving bezel, a reminder that it is celebrating a special anniversary.

Also at the press conference was Lindy Hemming, the Oscar-winning costume designer who chose the OMEGA Seamaster as 007’s watch in GoldenEye (1995). Asked about her selection of the OMEGA Seamaster with the blue dial, she said “I was convinced that Commander Bond, a Naval man, a diver, and a discreet gentleman of the world would wear this watch as opposed to the one everyone expected me to use.“

She added, “I had also known contemporaries when I was in my twenties who were military and naval, and some who worked in field of energy and electricity, who all swore by their OMEGA’s. Therefore, as one of the early tasks in designing the new Bond, Pierce Brosnan, I went to a props and hand props meeting and argued for the use of Omega, which I had of course first investigated to make sure they would be interested in placing their watches on Bond!”

Official video of The Seamaster Diver 300M James Bond "50 Years":

Bond film props and gadgets on display:
The showcase which opened on Wednesday features props from all 22 previously released Bond films. The Parahawk from The World Is Not Enough (1999) is displayed outside the boutique; it attracted considerable attention from shoppers in the mall who were pleased to enter the boutique to see a wide range of props that includes a Dom Perignon champagne bottle from Dr. No (1962), a flask bomb used in A View to a Kill (1985), super-villain Jaws’ teeth from The Spy Who Loved Me (1977) and Bond’s piton gun from GoldenEye (1995).

The showcase continues through Friday February 24th at the OMEGA Boutique at the Stratford Westfield Mall and is open to the public.

Editor's note:
For more James Bond products presented on From Sweden with Love, click here.

Photo above:
OMEGA’s vice president and head of product development, Jean-Claude Monachon, OMEGA's president Stephen Urquhart, and Oscar-winning costume designer Lindy Hemming at the press conference in London on 22nd February 2012.

Watch out on the official OMEGA site. for the latest information.



MARCH 2008

Italian Bond girl Caterina Murino, Solange in Casino Royale (2006), joins Bond actors Pierce Brosnan & Daniel Craig as well as Ukrainian Bond girl Olga Kurylenko as official face for Omega Watches.



Thursday 21 August, 2008 - James Bond has worn OMEGA Seamaster watches in every movie since 1995’s GoldenEye (1995). His has become a household name and 007 is an enduring part of our popular culture. The iconic secret agent is associated with the exotic espionage equipment and vehicles which play crucial roles in his missions. And, of course, there are the Bond Girls. Caterina Murino, who created such a memorable impression with international audiences when she appeared on-screen in a green bikini and riding a white horse in the movie Casino Royale, was the star attraction at an event celebrating the Bond Girls. It was held at the OMEGA Pavilion on the Olympic Green in Beijing.

Ms. Murino was joined onstage at the Pavilion by Kevin Rollenhagen, President of OMEGA Greater China. He described arriving in China for the first time in 1991 with a staff consisting of a part-time driver and a part-time translator. “Since that time, OMEGA has had a total transformation here, just like China itself.”

Rollenhagen talked about OMEGA’s involvement with the James Bond film franchise dating back to 1995. “GoldenEye was released that year and it was at just the time that our market in China was really starting to develop.” He pointed out that Casino Royale was the first James Bond film to receive official permission to be shown in China. “It was a powerful indicator of just how much the country has been opening up.”

Caterina Murino said that being cast in Casino Royale “was a huge present for me. It was like living a dream.”

She described how her participation in the film almost didn’t take place. She was preparing for another film which required her to ride a horse. A friend let her ride a race horse which threw her to the ground leading to a broken rib and injuries which made it difficult for her to walk. She was scheduled to audition for the role a day later but the director made other arrangements and she was successfully cast in the career-changing movie.

“When I got the script for Casino Royale,” she laughed, “it was 120 pages long. On those 120 pages there was one horse – mine.”

Asked whether she was a victim of the so-called Bond Girl jinx which suggests that actresses who are cast opposite 007 are type-cast in similar roles and not considered for more substantial parts, she answered, “No, no, no, no, no. I have been offered a range of completely different roles in films all over the world. All I can say is ‘Thanks again, Bond’.”

Caterina Murino starred in the 2007 film St. Trinian’s with Gemma Atherton, who has been cast as a Bond girl in the upcoming Quantum of Solace. Based on her close association with the Bond producers and her friendship with Atherton, could she give the audience any inside tips about the new Bond movie?

“I know everything about the script,” she said with a smile. “And I’ll share one detail with you. At one point Daniel Craig will say, ‘My name is Bond. James Bond.’”


Friday 14 March, 2008 - Caterina Murino, the stunning Italian actress best known for her sizzling performance as Solange Dimitrios in Casino Royale, was in Jakarta to celebrate the openings of two new OMEGA Boutiques on March 11th.

Ms Murino, who had already established herself as a star in Italy, France, and Spain, made a memorable first impression on international film audiences when she first appeared in Casino Royale wearing a skimpy green bikini and riding a white horse.

Her appearance at OMEGA’s two newest boutiques was nearly as memorable. She was on hand to help the prestigious Swiss watch brand inaugurate the boutiques – OMEGA’s first in Jakarta – on 11 March 2008. They are located in Jakarta’s newest upscale shopping centres, Grand Indonesia Shopping Town and Pacific Place Mall.

Caterina Murino enjoyed her visit to Jakarta and to the openings of the boutiques which aim to offer easier access to a more complete range of OMEGA products for Indonesian enthusiasts of superb timepieces and fine jewellery.

Ms Murino is not worried about the so-called “Bond girl jinx” – roles in the iconic spy films seem to have shortened some actresses’ careers. The trilingual star has maintained a busy filming schedule since the release of Casino Royale and she sees the Bond film as a vehicle which has enabled her to participate in a wide range of cinematic projects.

At the OMEGA Boutique opening, Ms Murino mentioned that she is particularly pleased that her Bond-based fame has allowed her to work as a celebrity ambassador for the African Medical and Research Foundation, a charity she supports passionately.

Ms Murino expressed enthusiasm for the range of watches and fine jewellery offered by the OMEGA Boutiques.

In the past 160 years, OMEGA has developed a reputation both for technical innovation and design excellence. The company is renowned for its pioneering spirit – the OMEGA Speedmaster Professional is the only watch ever to have been worn on the moon. OMEGA is also well-known for more than a century of precision records and for its long history of sports timekeeping achievements – including its role as official Olympic Timekeeper, a duty it will assume for the 23rd time this year in Beijing.

OMEGA also produces glamorous jewelled watches and is represented by such celebrity brand ambassadors as Nicole Kidman, Cindy Crawford and George Clooney. The presence of the two new flagship stores in Jakarta indicates the growing sophistication of Indonesian shoppers and the desire they have for luxury timepieces.

OMEGA was founded in 1848 and is a company of the Swatch Group, the world's leading watch manufacturer. Faithful to its original pioneering spirit, OMEGA continues to make technical and watchmaking history with innovation in areas as diverse as sports timing, precision technology and design - innovations that led to the conquest of ocean depths and space.

Through numerous partnership agreements at the top level of competition in various sporting disciplines such as golf, bobsleigh, yachting, athletics and swimming, OMEGA has actively supported for many years the ideal of perfection and precision. Since 1932 OMEGA has been the Official Timekeeper of 22 Olympic Games, a role it will also fulfil in Beijing 2008, Vancouver 2010 and London 2012.


Wednesday 12 March, 2008 - OMEGA presents the new version of the Seamaster Diver 300m James Bond which collectors and fans have treasured since 1995.

For the past decade, Her Majesty’s Secret Service agent 007 has been wearing an OMEGA Seamaster watch. Fans of the iconic spy, along with enthusiasts of fine watches, wait in anticipation of each new version of the timepiece.

Their patience will soon be rewarded. OMEGA will be releasing a special update of the incredibly popular Seamaster Diver 300m James Bond watch which has been worn by 007 since GoldenEye (1995) (1995).

The « James Bond 007 Collector’s Piece » is the most elegant version yet and the next step in the evolution of the Seamaster Diver 300m James Bond watches.

Anyone familiar with the classic James Bond’s watch with its trademark blue bezel will be in for some surprises!

Visually striking, the « James Bond 007 Collector’s Piece » features a polished, lacquered black dial with black gold plated hour markers filled with white Super-LumiNova. The luminous hour and minute hands are also plated with black gold. The watch has a central seconds hand with a red tip and a red “007” logo as a counterweight which rotates in stark contrast to its black dial. Only 10,007 pieces of this exclusive Seamaster will be produced. Paying tribute to OMEGA’s long partnership with the world’s favourite secret agent, it is destined to be an instant collector’s item.

The watch has a distinctive polished and brushed stainless steel case with a diameter of 41 mm. Its specially-designed bracelet is unique to the James Bond watches and is one of the features which makes them immediately recognisable. The watch has a scratch-resistant, anti-reflective domed sapphire crystal.

The « James Bond 007 Collector’s Piece » is not only aesthetically dazzling. James Bond would be disappointed with any technology that wasn’t the most advanced in the world and this watch meets his most exacting demands. It features OMEGA’s calibre 2500 self-winding movement fitted with the revolutionary Co-Axial Escapement, which reduces friction while offering better long-term accuracy.

The watch is a certified chronometer with functions essential to professional divers. Its screw-in case back (with a “007” medallion) and stainless steel screw-in crown featuring an OMEGA logo ensure water resistance. The watch also has a unidirectional rotating bezel with a distinctive black aluminium ring. A helium escape valve allows helium atoms to escape during decompression, particularly necessary for professional divers operating from diving bells. As its name suggests, the watch is water resistant up to 300 metres.

The presentation case is nearly as striking as the watch itself. Crafted from black leather, its black interior calls to mind the lining of the tuxedos which are as synonymous to Bond as the OMEGA Seamaster Diver 300m watches he’s been wearing for more than a decade.

While some of the advanced features will appeal particularly to divers, the « James Bond 007 Collector’s Piece » will prove irresistible to fans of 007 and to anyone interested in elegant, distinctive, state-of-the-technology watches.

The newest film, Quantum of Solace (2008), produced by Michael G. Wilson and Barbara Broccoli for EON Productions and directed by Marc Forster, will be released internationally in November 2008. Daniel Craig will reprise his role as James Bond for this 22nd film in the Bond series.

Editor's note:
For more James Bond products presented on From Sweden with Love, click here.

For more information about Omega's James Bond watches, visit the official OMEGA site.



15 NOVEMBER 2006

Launch of a new limited edition James Bond Omega watch, the Seamaster Planet Ocean Casino Royale, with Italian Bond girl Caterina Murino (Solange in Casino Royale) joining Bond actors Pierce Brosnan and Daniel Craig as ambassador for the brand.



15 November 2006 - Even whilst relaxing on the beach, only the best is good enough for James Bond, an ethos perfectly reflected in his choice of diving partner. The Seamaster Planet Ocean Casino Royale is a potent combination of technical complexity and aesthetic elegance.

The Planet Ocean model is identified by its distinctive bezel, which recalls the original Seamaster 300 metre models, albeit with a choice between classic and highly contemporary interpretations of this historical theme. Meticulous attention to detail resulted in a slightly different bezel design with a model taking on a resolutely sporty look. The unidirectional rotating bezel has minute graduations for the first fifteen minutes, numbers for the subsequent ten-minute sectors and a luminous triangular marker at 12 o’clock. Other features indicating that this is a professional divers’ watch are the watertight screw-in crown, a screw-in case back and the helium escape valve (located at 10 o’clock and embossed with “He”). The Seamaster Planet Ocean is water resistant to 600 metres (2000 feet).

The matt black dial also offers excellent clarity, thanks to applied luminous hour markers and Arabic numerals at 12, 6 and 9 o’clock, with date window at 3 o’clock. The facetted arrowhead hour and minute hands also have luminous SuperLuminova inserts, and a luminous arrowhead seconds hand with orange tip offers ultimate visibility down to the last second. Beneath the surface is Omega’s calibre 2500 Co-Axial Escapement movement, which is a COSC-certified chronometer and has a power reserve of 48 hours.

The Seamaster Planet Ocean Casino Royale is available with a 45.5 mm diameter case and a black rubber strap. This Limited Edition has exclusive features: the central second hand bears the “007” gun logo in orange, that recalls the code name of the famous MI6 secret agent. The stainless-steel case back is embossed with the “Casino Royale” logo as well as the series number of each Limited Edition watch.

Limited to 5’007 pieces, the Seamaster Planet Ocean “Casino Royale” will be a perfect collector’s item for all James Bond aficionados.


25 November 2006 - OMEGA opened the largest boutique in Osaka’s most fashionable street Midosuji.

To celebrate the opening of the boutique, a preview party was held in the evening of the 24th.

Ms. Caterina Murino, from the latest 007 movie Casino Royale was the special guest of the event.

Ms. Murino arrived wearing a gold Constellation Iris and commented that she was ‘ happy to be in Japan for the first time and was very excited to see the beautiful and elegant boutique which is exactly the image she has of OMEGA.’

Ms. Murino and the 100 guests (including Japanese celebrities) enjoyed the Casino Royale evening playing roulette and card magic.

Editor's note:
For more James Bond products presented on From Sweden with Love, click here.

For more information about Omega's James Bond watches, visit the official website:



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Managing Editor: Anders Frejdh