Website last updated: 16-6-2017

25-28 MAY 2011
CARTE BLANCHE UK PUBLICATION EVENTS

By: Anders Frejdh
Published:
2011-05-12
London May 12, 2011: Today marks TWO WEEKS until the launch of Carte Blanche, the new James Bond book by American thriller writer Jeffery Deaver.

To celebrate the count down, a cryptic mission has been launched online giving one lucky Bond fan the chance to read Carte Blanche a day before the rest of the world.

In addtion, the following events have been confirmed for publication week:

• Wednesday 25 May: a fabulous top secret event to launch the book in London
• Thursday 26 May: the first public talk with The Times at Congress Centre, central London
• Friday 27 May: a signing with the author at Waterstone’s Leadenhall Market AND an event with independent bookshop Mostly Books at the futuristic Diamond Light Source centre in Oxfordshire
• Saturday 28 May: an event at the Hay Festival

OFFICIAL PRESS RELEASE:

Cryptic mission to find the first fan to read Carte Blanche

Bond fans eager to get their hands on the latest James Bond adventure Carte Blanche by Jeffery Deaver, published by Hodder & Stoughton on Thursday 26 May 2011, have been set a cryptic mission to win the ultimate prize: to be the first fan to read Carte Blanche a day before the rest of the world.

Fans will be challenged to solve a series of cryptic clues and questions in the run-up to Wednesday 25 May, the day before the book’s first worldwide publication. Clues will be posted on websites, Twitter, Facebook, and later Bond-related London-based locations. Participants will need to return regularly to www.facebook.com/007CarteBlanche to unravel the clues, and there will then be one final 007-style secret mission to take place in London. The competition will climax on 25 May, when the winner will receive this ultimate Bond prize.

In classic James Bond style, the winner of the challenge will be picked up in the new Bentley Continental GT - the car driven by Bond in Carte Blanche - and chauffeur-driven to the five star Lanesborough Hotel in London. Here, in luxurious surroundings, they will be able to read the novel through the night, before meeting Jeffery Deaver himself the following day to discuss first-hand the details of the book. Lucky runners-up in the competition will receive invitations to the first public event with Jeffery Deaver on 26 May, where he will be speaking at the Congress Centre in London.

For those Bond fans who aren’t able to travel to London to complete the task, a separate strand of activity will let them compete to win one of 10 sets of books consisting of a signed first edition of Carte Blanche as well as other Jeffery Deaver, Ian Fleming and Charlie Higson titles.

Kelly Weekes, Marketing Director of Hodder & Stoughton, says: “This is an incredibly exciting competiton that reflects the anticipation and secrecy surrounding Carte Blanche. Asking Bond fans to take part in their own cryptic mission will allow every Bond fan to put their Bond knowledge to the test and their clue-solving skills to the limit ahead of the publication of Carte Blanche.”

Hodder & Stoughton have partnered with social media agency Fresh Networks to manage the campaign. Mark Jennings, Account Director, adds: “We are delighted to work with Hodder & Stoughton on this unique project. Many of us are Bond fans and it was fantastic to craft the mission and campaign experience for this icon.”

• Carte Blanche by Jeffery Deaver will be published in the UK on 26 May 2011 by Hodder & Stoughton

• Audio and ebook versions will be published simultaneously

• All Jeffery Deaver’s books have been published in the UK by Hodder & Stoughton

• Ian Fleming Publications Ltd is the Fleming family owned company that owns the copyright of the James Bond books www.ianfleming.com

• For further information about Jeffery Deaver, visit www.jefferydeaver.com

• With its enviable location, situated on the borders of Knightsbridge and Belgravia, in the heart of London and with panoramic views of Hyde Park, The Lanesborough has long been considered one of the world’s most luxurious hotels. Its elegant surroundings, exquisite cuisine, unsurpassed attention to detail and world-renowned service are second to none. www.lanesborough.com

• For more information about Bentley Motors, visit: www.bentleymotors.com

• FreshNetworks is a social media agency. Their services include social media strategy, online community design and build, and online reputation management. www.freshnetworks.com

• Hodder & Stoughton is a British publishing house, now an imprint of Hachette. They publish general fiction including bestselling authors David Nicholls, Stephen King, Jodi Picoult and Jeffery Deaver. www.hodder.co.uk

About the Bond books:
• Over 100 million Bond books have been sold (and over half the world’s population has seen a Bond film)

Ian Fleming wrote 14 James Bond books: Casino Royale (1953); Live and Let Die (1954); Moonraker (1955); Diamonds are forever (1956); From Russia with love (1957); Dr. No (1958); Goldfinger (1959); For Your Eyes Only (1960); Thunderball (1961); The Spy Who Loved Me (1962); On Her Majesty's Secret Service (1963); You Only Live Twice (1964); The Man With The Golden Gun (1965), and Octopussy and The Living Daylights (1966)

• Fleming's other works include the children's favourite, Chitty Chitty Bang Bang (1964), which was made into a film and stage musical, The Diamond Smugglers (1957) and a collection of travel writings called Thrilling Cities (1963)

Charlie Higson is author of the Young Bond books which are published by Puffin.

Samantha Weinberg, writing as Kate Westbrook, is the author of The Moneypenny Diaries

• Other previous authors of official James Bond novels include Kingsley Amis, John Gardner, Raymond Benson and Sebastian Faulks, whose book became the publisher’s fastest selling hardback fiction title

• All of Ian Fleming’s original James Bond books are published by Penguin in the UK and the US<

For more information on these events, visit the official website for Carte Blanche:
www.007carteblanche.co.uk

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