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7 OCTOBER 2014
IZABELLA SCORUPCO IN CAMPAIGN FOR KAPPAHL

By: Anders Frejdh
Published:
2014-10-06
Multi-talented Izabella Scorupco (film credits include the 1995 James Bond film GoldenEye (1995)) in new collaboration with KappAhl. The launch of the collection and the start of the campaign is 7th October 2014. At the same time, it was announced that Izabella will star in a new indie film (Sleepwalker) which begins filming in Hollywood next week. (In December later this year, Izabella stars in the Swedish comedy Micke & Veronica.)

Model and actress Izabella Scorupco to appear in new commercials this fall for the Scandinavian clothing brand photographed by Terry O’Neill. (In the 1990s, Izabella appeared in another campaign for KappAhl with fellow Swedish Bond girls Britt Ekland and Maud Adams.)

OFFICIAL PRESS RELEASE: (6-10-2014, translated by Anders Frejdh)

Izabella Scorupco in KappAhl's fall campaign photographed by legendary Terry O'Neill

Terry O'Neill is one of the world's most renowned photographers and his photography can be found in galleries worldwide. He got famous during the 1960s when he took some of the now legendary portraits of icons such as Elton John, Audrey Hepburn, The Beatles, Brigitte Bardot and Frank Sinatra. In modern times, he has photographed superstars such as Kate Moss, Amy Winehouse and Madonna.

This fall, Terry O'Neill crowns KappAhl campaign with his artistic talent. In the campaign, Wear it like a star, Terry O'Neill is behind the camera and in front of the camera is Swedish actress and model Izabella Scorupco. The entire campaign is inspired by, and reflects, Terry O'Neill's photographic career with the iconic portraits.

- KappAhl contacted me with an idea that they wanted to use my portrait in a campaign with Izabella Scorupco, who they wanted me to photograph. It sounded like a very fun job, Izabella is an amazing person to photograph, says Terry O'Neill.

- I have worked with Terry O'Neill before, when he photographed me as "Bond girl", so it was wonderful to get the chance to work with him again and this time for KappAhl, says Izabella Scorupco.

For the first time in many years, we also hear Izabella Scorupco sing as she sings KappAhl's signature tune in the campaign, "Hey, I like your style."

The Collection
With the Wear it like a star collection, KappAhl adds Hollywood glamour to their clients' wardrobe. The collection has been carefully designed with small but correct and important details like embroidered and fringe fitted jackets, pleated skirts, elegant long dresses with high slit, beautiful jumpsuits and blouses with open back. The colors and the details are in night black, gold and glitter.

- We look forward to a glamorous autumn with a star both in front of and behind the camera, it's also a new way for us to work. And we eagerly await with excitement h to announce the results, says Joakim Holmstrand, Marketing Director at KappAhl.

Behind the scenes of the KappAhl campaign with Izabella Scorupco: (courtsey of KappAhl)


About KappAhl:
KappAhl was founded in 1953 and is today one of the Nordic region’s leading fashion retailers with close to 400 stores in Sweden, Norway, Finland and Poland, and Shop Online. KappAhl offers value-for-money fashion of its own design to the many people – men, women and children, with a special focus on women in the prime of life.

KappAhl was the world’s first fashion retailer to gain environmental certification in 1999. In 2012/2013, sales were SEK 4.8 billion and the number of employees approximately 4,500. KappAhl is quoted on Nasdaq OMX Stockholm.

Editor's note:
For other posts covering Izabella Scorupco featured on From Sweden with Love, click here.

Photo above:
Izabella Scorupco in campaign for KappAhl. Photo by Terry O'Neill. © 2014 KappAhl. All rights reserved.

For more information about KappAhl's products, check out the official website:

www.kappahl.eu

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