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Blackwell Rum releases limited edition 007 bottle

By: Anders Frejdh
Published:
2020-09-26
007 Blackwell Rum
In celebration of No Time To Die's November 2020 release, Chris Blackwell Rum has announced that it has partnered with the 007 film franchise to offer a limited series bottle. The 750 ml bottle will retail for $35 in major metro markets from November 2020.

Chris Blackwell - the Rock & Roll Hall of Fame and owner of Ian Fleming's former residence, GoldenEye - is launching a special 007 Limited Edition release of his Blackwell Fine Jamaican Rum. The Fine Jamaican Rum is inspired by his family's time-honored recipe. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica.

Chris Blackwell with his 007 rum at Goldeneye in Jamaica
Chris Blackwell with his 007 rum at Goldeneye in Jamaica. Photo by Richard Stow.

The limited-edition Rum features an augmented reality experience available via a QR code on the bottle, where Blackwell, who is best known for discovering Bob Marley, comes to life to share life stories, music selections, cocktail recipes and more. Chris Blackwell commented:

“James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962). It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in James Bond's house, which has made this very special relationship come full circle. This is a rum that celebrates Jamaica, my friendships, and also my family legacy.”


No Time To Die premieres at cinemas this November.

For the latest official announcements on No Time To Die, visit the official website.

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