Website last updated: 20-9-2021

The products in adidas x James Bond 007 Collection unveiled

By: Anders Frejdh
Published:
2021-09-14
Adidas x James Bond 007 Collection
On 13th September 2021, the official adidas x 007 collaboration, celebrating the 25th James Bond film, was revealed ahead of the much-anticipated cinematic release of No Time To Die on 30th September.

The partnership sees the icon of modern cinema collide with an icon of contemporary footwear to celebrate the launch of the 25th James Bond film with a new line of adidas UltraBOOST styles - all inspired by the world of 007.

First to launch is the limited edition UltraBOOST DNA White Tuxedo, available exclusively to adidas Creators Club members via the adidas app and select stores. Other styles will be available later.


The UltraBOOST 20 Black Tuxedo embodies James Bond’s iconic style in No Time To Die. This running shoe features responsive cushioning and a graphic on the sockliner pulled straight from the backdrop of a scene set in Cuba. The UltraBOOST 20 Q Branch honours the birthplace of wearable tech, celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe, while the UltraBOOST 20 No Time To Die Villain is inspired by Safin (played by Rami Malek in the film). This design has a look of rough concrete, a lace cage that mimics Safin’s porcelain mask and a sockliner imprinted with details straight from his bunker.

The new line of adidas UltraBOOST styles - all inspired by the world of 007
The new line of adidas UltraBOOST styles - all inspired by the world of 007. © 2021 adidas. All rights reserved.

To celebrate the launch of the collection, adidas will be giving fans a chance to win pairs via an interactive AR experience on Instagram through the month of September. Delivered via an MI6-style briefing on Instagram.com/adidasRunning, fans can participate in an augmented reality scavenger hunt across a map of the franchise’s most iconic locations in London.


From 17th September, members of the Creators Club program can purchase the UltraBOOST DNA White Tuxedo. The remaining designs in the adidas x 007 collection will follow on the 24th Sep via 007store.com. adidas.com and selected retail partners.

Official trailer for the adidas x James Bond 007 collaboration:



For the latest official announcements on No Time To Die, visit the official website.

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#advertising_campaigns
#james_bond_lifestyle
#no_time_to_die
#products

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