Website last updated: 26-2-2024

Smarteyes Launch Iza Scorupco Collection

By: Anders Frejdh
Izabella Scorupco Smarteyes
As FSWL reported in January 2014, Izabella Scorupco (Natalya Simonova in GoldenEye (1995) 1995) stars in new commercials for Smarteyes. (During the Christmas of 2014, Izabella co-stars in the Swedish comedy Micke & Veronica.)

Swedish-Polish model and actress Izabella Scorupco is the new face for Smarteyes, a Swedish eyewear brand, and appears in commercials, fashion press as well as in stores.

Smarteyes and Izabella Scorupco launch eyewear collection Iza Collection

In August 2014, eyewear chain Smarteyes launches a limited eyewear collection designed in collaboration with actress and fashion profile Izabella Scorupco.

– Izabella Scorupco Collection is all about classic retro in a modern cut. The design revolves around circular shapes, pilot and classic cateye. The glasses come in a stylish and practical makeup bag with mirror and additional compartments, says Karin Sjöbom, designer at Smarteyes.

The basic idea of the Izabella Scorupco Collection is to give a bow for every occasion. Therefore, this is a broad collection of bows that works both when you are at a party and when you need a pair of really nice everyday glasses. The collection surprises with exciting details and materials such as leather, lace, and with a hint of glitter. The inspiration comes from Izabella's life in LA and she is very satisfied with the result.

– My life in LA has been the inspiration for the collection. A life that consists of everything from dining in West Hollywood to sunsets in Santa Monica and everyday life, says Izabella Scorupco.

Izabella Scorupco Collection is available in all Smarteyes stores from week 35. The collection consists of 16 different eyewear which costs 1499 SEK for single vision lenses and 2999 SEK for progressive lenses.

Watch Izabella Scorupco in Smarteyes television commercial for August 2014:

About Smarteyes:
Smarteyes was founded in April 2007 and is a privately owned Swedish optics company. The principal owner is Rune Andersson and family via the company Mellbygatan Farm Ltd, other owners include CEO and the Board of Directors.

Smarteyes mission is to sell quality glasses with high fashion at a fixed low price, without supplements. Smarteyes is available in most major Swedish cities from Trelleborg in the south to Boden in the north and has a fast expansion pace.

Since 2010, Smarteyes is also present in Germany. With eleven stores in the current situation it is estimated the same rate of expansion as in Sweden.

Editor's note:
For other posts covering Izabella Scorupco featured on From Sweden with Love, click here.

Photo above:
Izabella Scorupco in campaign for Smarteyes. © 2014 Smarteyes. All rights reserved.

For more information about Smarteyes' products, check out the official website:



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Founder & Managing Editor: Anders Frejdh