Izabella Scorupco In Campaign For Smarteyes

By: Anders Frejdh

Published:
2014-01-18

Multi-talented Izabella Scorupco (film credits include the 1995 Bond film GoldenEye (1995)) in new collaboration with Smarteyes. (During the Christmas of 2014, Izabella stars in the Swedish comedy Micke & Veronica.)

Swedish-Polish model and actress Izabella Scorupco is the new face for Smarteyes, a Swedish eyewear brand, and will appear in commercials, fashion press as well as in stores.

OFFICIAL PRESS RELEASE:

Izabella Scorupco new model in Smarteyes spring campaign

Izabella Scorupco is back on Swedish soil to join Danny Saucedo in Smarteyes latest campaign. Smarteyes continues to strengthen its profile as a fashion company and takes another position as the fashion authority.

"Goggles is a cool accessory that can easily raise the level of fashion and lift an outfit just like a pair of shoes or a bag," says Izabella Scorupco.

When Smarteyes is presenting the spring campaign it features actress and fashion icon Izabella Scorupco as a model.

"She is a fashion icon with a sense for style and represents what we stand for," says Anders Zanton, Head of Smarteyes in Sweden.

The actress and model Izabella Scorupco is back on Swedish soil and joins Danny Saucedo in Smarteyes' latest campaign. For Izabella, who lives in Los Angeles since many years, it was natural to become the public face for the optics chain.

"I really love their goggles! Goggles are a cool accessory that can easily raise the level of fashion and lift an outfit much like a pair of shoes, or a bag. Working with Smarteyes has given me a taste it and of course it was a little extra fun to come home to Sweden for the shoot," Izabella comments about the cooperation with Smarteyes.

Thereby, Smarteyes continues to strengthen its profile as a fashion company and takes another position as fashion authority. The goal is to develop the optical industry and make goggles something more than a visual aid.

"We want goggles to be a way to express style in the same way that clothing and shoes does today. We want change," says Anders Zanton.

Watch Izabella Scorupco in Smarteyes television commerical for Spring 2014:

About Smarteyes:
Smarteyes was founded in April 2007 and is a privately owned Swedish optics company. The principal owner is Rune Andersson and family via the company Mellbygatan Farm Ltd, other owners include CEO and the Board of Directors.

Smarteyes mission is to sell quality glasses with high fashion at a fixed low price, without supplements. Smarteyes is available in most major Swedish cities from Trelleborg in the south to Boden in the north and has a fast expansion pace.

Since 2010, Smarteyes is also present in Germany. With eleven stores in the current situation it is estimated the same rate of expansion as in Sweden.

Editor's note:
For other posts covering Izabella Scorupco featured on From Sweden with Love, click here.

Photo above:
Izabella Scorupco in campaign for Smarteyes. © 2014 Smarteyes. All rights reserved.

For more information about Smarteyes' products, check out the official website:

www.smarteyes.se

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