Website last updated: 21-3-2024

Sunspel launches a range of clothing inspired by Ian Fleming

By: FSWL team
Sunspel Ian Fleming Collection
For Spring/Summer 2018, Sunspel launches a range of clothing inspired by Ian Fleming. For the design, the brand looked at both Fleming and Bond, hence the inclusion of the camp collar shirt and short sleeve knitted polo which both have a 50s feel to them. This collection will be on sale from March.

Ian Fleming was a devoted fan of Sea Island cotton. He frequently wore the fabric, and often dressed his literary creation, James Bond, in it too. In homage, Sunspel and The Ian Fleming Estate have come together to produce a range of menswear made from the same rare material.

The Ian Fleming™ collection includes crisp shirts, soft fully-fashioned knitted Polo Shirts, jumpers and classic T-Shirts, all in a cool, restrained palette of white, navy, sky blue, grey and green.

Fleming was fascinated by this fine cotton. He loved to wear it, particularly at Goldeneye, his house in Jamaica where he wrote all 14 James Bond books, but both he and Bond favoured the material wherever they were, from their shirts to their boxer shorts.

Sunspel Sea Island Cotton shirt
The Sunspel Sea Island Cotton shirt. Photo courtesy of Sunspel.

Sea Island cotton accounts for only 0.0004% of the world’s cotton supplies, making it one of the rarest cottons. It takes great skill to spin its fine fibres, but when spun it produces the softest, silkiest cotton imaginable. Sunspel has a long history with this much sought-after, handpicked long-staple cotton and still imports it from the Caribbean. This season Sunspel has used it to make a distinctive collection characterised by great softness. The fine uniform texture, silky lustre, and great tensile strength of the cotton create clothes that are remarkably long lasting.

Sunspel Sea Island Knitwear shirt
The Sunspel Sea Island Knitwear shirt. Photo courtesy of Sunspel.

The Sunspel design team looked to the Fifties, when Fleming brought his daring spy hero, James Bond, to life. Hence the inclusion of the camp collar shirt and short sleeve knitted Polo which both have a retro mid-century feel to them.

Photo on top
Ian Fleming dressed in a Sunspel shirt at his home (Goldeneye) in Jamaica. Copyright Getty Images. All rights reserved.

The Ian Fleming™ collection will be available at Sunspel stores and online at, as well as at international stockists including Fortnum & Mason, Printemps, and Holt Renfrew - from March 2018.



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