Website last updated: 17-7-2024

New James Bond Omega Watches Launched

By: FSWL team
New omega 50th james bond anniversary
Following last month's news, FSWL has receieved an official announcement from OMEGA regarding TWO new limited edition watches for the 50th Anniversary of Dr. No.

OMEGA celebrates fifty years of James Bond in film

OMEGA celebrated the fiftieth anniversary of the first James Bond film with the launch of two commemorative limited edition watches, a press conference and a showcase of props from every James Bond film at its new Westfield Stratford (England) boutique.

The event was opened by OMEGA president Stephen Urquhart, who welcomed media and guests and talked about his brand’s relationship with the film franchise. He said, “James Bond is unmatched as a cultural icon and we are excited to be celebrating half a century of great adventure films featuring the world’s favourite spy. We are also happy to have the opportunity to display items from every one of those films. I know that the showcase will bring back a lot of cinematic memories.”

Stephen Urquhart was joined by OMEGA’s vice president and head of product development, Jean-Claude Monachon, who introduced two Seamaster Diver watches that OMEGA has released to commemorate the milestone. Released in two sizes, the new Seamaster Diver is distinguished by a red “50” on its diving bezel, a reminder that it is celebrating a special anniversary.

Also at the press conference was Lindy Hemming, the Oscar-winning costume designer who chose the OMEGA Seamaster as 007’s watch in GoldenEye (1995). Asked about her selection of the OMEGA Seamaster with the blue dial, she said “I was convinced that Commander Bond, a Naval man, a diver, and a discreet gentleman of the world would wear this watch as opposed to the one everyone expected me to use.“

She added, “I had also known contemporaries when I was in my twenties who were military and naval, and some who worked in field of energy and electricity, who all swore by their OMEGA’s. Therefore, as one of the early tasks in designing the new Bond, Pierce Brosnan, I went to a props and hand props meeting and argued for the use of Omega, which I had of course first investigated to make sure they would be interested in placing their watches on Bond!”

Official video of The Seamaster Diver 300M James Bond "50 Years":

Bond film props and gadgets on display:
The showcase which opened on Wednesday features props from all 22 previously released Bond films. The Parahawk from The World Is Not Enough (1999) is displayed outside the boutique; it attracted considerable attention from shoppers in the mall who were pleased to enter the boutique to see a wide range of props that includes a Dom Perignon champagne bottle from Dr. No (1962), a flask bomb used in A View to a Kill (1985), super-villain Jaws’ teeth from The Spy Who Loved Me (1977) and Bond’s piton gun from GoldenEye (1995).

The showcase continues through Friday February 24th at the OMEGA Boutique at the Stratford Westfield Mall and is open to the public.

Editor's note:
For more James Bond products presented on From Sweden with Love, click here.

Photo above:
OMEGA’s vice president and head of product development, Jean-Claude Monachon, OMEGA's president Stephen Urquhart, and Oscar-winning costume designer Lindy Hemming at the press conference in London on 22nd February 2012.

Watch out on the official OMEGA site. for the latest information.



Tag Cloud

Bond 25 Bond girls Bond villains Britt Ekland Daniel Craig Dolph Lundgren George Lazenby Izabella Scorupco James Bond museum Kristina Wayborn Mary Stavin Maud Adams No Time To Die Ola Rapace Pierce Brosnan Roger Moore Sean Connery Spectre Timothy Dalton

All information, text and graphics (unless otherwise stated) on this website are protected by copyright law. Please contact us to use anything.

This website is not in any way endorsed by EON Productions Ltd, Danjaq, Metro-Goldwyn-Mayer, Sony Pictures, United Artists, Ian Fleming Publications, or any other James Bond copyright holders. It is an independently run non-profit website from a personal basis in spare time.

James Bond film images © 1962 - 2024 EON Productions Ltd, Danjaq LLC, MGM Inc. and United Artists Cooperation.

James Bond book covers © 1953 - 2024 Ian Fleming Publications and Glidrose Productions Ltd.

Founder & Managing Editor: Anders Frejdh