Dolph Lundgren and Izabella Scorupco in Smarteyes campaign

By: FSWL team

Published:
2017-10-13

Dolph Lundgren, Izabella Scorupco, Smarteyes

Smarteyes further adds to the star lance in their new autumn campaign titled Design Glasses for All People and Occasions. The campaign, to be launched in late October, is presented by Swedish acting duo consisting of Dolph Lundgren (screen debuted in the 1985 James Bond film A View to a Kill) and Izabella Scorupco (Natalya Simonova in the 1995 film GoldenEye).

The actress, model and style icon Izabella Scorupco has been the face of Smarteyes since 2014. This fall, she is joined by another Swede living abroad as she presents this year's autumn campaign together with Dolph Lundgren.

Dolph Lundgren and Izabella Scorupco in Smarteyes campaign

Dolph Lundgren and Izabella Scorupco in Smarteyes campaign

Just like Izabella, Dolph Lundgren lives in Los Angeles where he acts as an actor, scriptwriter and director. During his acting career he has participated in a large number of films in the action genre, and is especially famous for his roles like Ivan Drago in Rocky IV and Gunnar Jensen in The Expendables trilogy. Dolph is currently working on the big budget movie Aquaman, due for release at the end of 2018.

Dolph Lundgren Izabella Scorupco Smarteyes

-We are very proud and happy that Dolph has chosen to cooperate with us. Dolph is a style icon with a great personality and high level of awareness in our target group. In addition, he matches well with our ambassador Izabella Scorupco and together they wear glasses as the fashion accessory that it is," says Thomas Kusoffsky, CEO of Smarteyes.

Smarteyes was founded in 2007 and is Sweden's fastest growing optical chain with around 60 stores around Sweden and stores in Germany and Denmark. Smarteyes has changed a traditional industry by making the spectacle purchase a simple and pleasurable one.

The idea is to offer high quality designer eyewear at reasonable prices and the vision is to become the most recommended optician. Smarteyes does not see glasses just as a binocular tool but as an accessory that develops your personal style, regardless of the occasion.

The campaign is based on Izabella and Dolph's admiration and respect for each other and will be featured on television, in print, digital media and in Smarteyes stores from 23 October.

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Dolph Lundgren and Izabella Scorupco in Smarteyes campaign

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