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By Design: The Joe Caroff Story premieres on TCM in America

By: Anders Frejdh
Published:
2022-10-18
By Design: The Joe Caroff Story Turner Classic Mov
Turner Classic Movies (TCM), now in its 28th year as the leading authority in classic film, will present TCM Original Documentaries High Noon on the Waterfront (2022) and By Design: The Joe Caroff Story (2022) this October. Each documentary will air as part of a curated night of classic films about the 75th anniversary of the Hollywood Blacklist and of films with movie posters designed by Joe Caroff, respectively.

By Design: The Joe Caroff Story (2022) premieres on 18th October 2022 at 8:00pm Eastern Time (ET).

Official trailer for By Design: The Joe Caroff Story produced by Mark Cerulli.



Joe Caroff is one of the most influential graphic designers of the 20th Century.

You might not know his name, but you know his work: iconic movie logos including West Side Story, 007, Manhattan and A Hard Day’s Night and corporate logos for ABC News, ABC Olympics, and others.


It’s a true American success story – from growing up in The Great Depression and shipping out during WWII, to marrying the gal of his dreams and quietly creating a body of work that has earned a huge cornerstone in global pop culture. The documentary includes exclusive interviews with 101-year-old Joe, his wife Phyllis, legendary movie executive/producer Mike Medavoy and leading Hollywood poster artist Dan Chapman.

This TCM Original Documentary, directed by Mark Cerulli and edited by Paul C. Rosen, premieres on TCM before a night of films for which Joe Caroff designed the movie posters: Manhattan (1979), Cabaret (1972) and A Hard Day’s Night ( 1964).

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