Virgin Atlantic - Quantum Of Solace

By: Anders Frejdh

Published:
2008-10-02

Official press release: "YOU ONLY LIVE ONCE” - VIRGIN ATLANTIC LAUNCHES CAMPAIGN

Virgin Atlantic, one of the world’s leading long-haul airlines, has unveiled its campaign to promote its partnership with QUANTUM OF SOLACE, the James Bond adventure in cinemas in the UK from 31st October.

In the film, James Bond, played by Daniel Craig, flies Upper Class across the Atlantic. It’s the second time that Virgin Atlantic has appeared in a Bond movie, after its successful partnership with CASINO ROYALE, which became the most successful in the James Bond franchise.

Virgin Atlantic will be promoting its partnership via Upper Class and Economy service advertising in print, poster sites (outdoor), online and through incentives with the travel trade. The airline will also be showing behind-the-scenes footage on its in-flight entertainment system onboard each flight.

The economy advertising promotes Virgin Atlantic’s latest fares with the theme “You Only Live Once,” highlighting the fact that, if we’re going to fly abroad, there’s only one airline to choose. The Upper Class advertising focuses on the airline’s “Fastly Superior” check-in and security channel for business passengers at Heathrow Terminal 3’s new Upper Class Wing.

Paul Dickinson, Sales and Marketing Director for Virgin Atlantic, said:
“As you only live once, Virgin Atlantic is the airline to fly with. Being James Bond’s favourite airline means we have to live up to his desire to travel in style. Our new campaign will highlight our great range of fares and superior product offering compared to other airlines. We’re delighted to be part of QUANTUM OF SOLACE.”

Daniel Craig reprises his role as Ian Fleming?s James Bond 007 in QUANTUM OF SOLACE, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions’ 22nd adventure in the longest-running film franchise in motion picture history. The film is directed by Marc Forster. The screenplay is by Paul Haggis and Neal Purvis & Robert Wade. Michael G. Wilson and Barbara Broccoli produce.

About Virgin Atlantic
-Virgin Atlantic is one of the world’s leading long-haul airlines
-It flies to 30 destinations worldwide from its main base at London Heathrow and London Gatwick
-There are 38 aircraft in its fleet, comprising 747-400s, A346-600s and A343-300s
-Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway is the Chief Executive
-In 2007, Virgin Atlantic carried around 6 million passengers

About EON Productions
EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced twenty two James Bond films since 1962, including Quantum of Solace. The James Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the longest running franchise in film history and include the recent blockbuster films GOLDENEYE, TOMORROW NEVER DIES, THE WORLD IS NOT ENOUGH, DIE ANOTHER DAY and CASINO ROYALE. EON Productions and Danjaq LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.

About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit http://www.mgm.com

Additional information is available on:

www.virgin-atlantic.com/en/gb/quantumofsolace.jsp

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