Naomie Harris in SPECTRE advertisement for Sony Mobile

By: Anders Frejdh

Published:
2015-09-13

Sony's new campaign film features Miss Moneypenny (played by Naomie Harris) delivering brand new technologies that have been Made for Bond. Set against a backdrop of London’s iconic Southbank, Miss Moneypenny uses Sony's RX100 IV camera to capture super slow motion surveillance of the bad guys, before a chase unfolds as she tries to deliver Bond’s Sony Xperia Z5 smartphone.

• Directed by Daniel Kleinman – the man behind many of the legendary Bond title sequences

OFFICIAL PRESS RELEASE:

Moneypenny takes the lead in campaign film for Sony
London, United Kingdom – Ahead of the release of the highly anticipated motion picture SPECTRE, Sony has unveiled its 'Made for Bond' advertising campaign, which stars Naomie Harris as Moneypenny. SPECTRE, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.

Packing a powerful punch, the short film follows a tense chase across London's South Bank as Moneypenny fights off mysterious villains to deliver Bond's Xperia Z5 phone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.

The 60-second piece has been produced by the legendary British director Danny Kleinman. Created by ad agency adam & eveDDB with production company Rattling Stick, the majority of the campaign film was shot on Sony's F65 professional 4K cinema camera, interspersed with 'slow motion' surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.

Kleinman says, "The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop."

Harris adds, "London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it's an action-packed mini movie in itself."

Kazuo Hirai, President and CEO, Sony Corporation adds, "Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets. Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they're easy to use, pocketable and award-winning products for day-to-day and secret agent use alike."

The campaign officially launches with the TV commercial, which will first air in the UK on 1st October 2015 and will run until 8th November. The media campaign led by MediaCom also encompasses print, retail, digital and OOH.

With its compact size, the power of the premium RX100 IV camera – featuring the a world's first 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps, and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny.

With the fastest autofocus in a leading smartphone delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond.

The Xperia Z5 Made for Bond edition with exclusive themes and video content will be available exclusively with Vodafone in the UK from 5th October.

Sony. Made for Bond.

About SPECTRE:
A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.

Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.

As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.

Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. The screenplay is by John Logan and Neal Purvis & Robert Wade and Jez Butterworth, with a story by John Logan and Neal Purvis & Robert Wade.

SPECTRE is set for release in the UK on October 26, 2015, and in the US on November 6, 2015.

News on SPECTRE featured on From Sweden with Love:
>Naomie Harris & Dave Bautista promotes Jaguar Land Rover (September 15, 2015)
>Bollinger reveals SPECTRE limited edition champagne bottle (September 14, 2015)
>James Bond wears Crocket & Jones shoes in SPECTRE (September 11, 2015)
>Stephanie Sigman in SPECTRE ad for Belvedere Vodka (September 10, 2015)
>Sam Smith to sing title song for SPECTRE (September 8, 2015)
>New official poster revealed for SPECTRE (September 3, 2015)
>New video from the production of SPECTRE (August 13, 2015)
>Official trailer for SPECTRE (July 22, 2015)
>Video from the filming of SPECTRE in Mexico (June 15, 2015)
>TV spot for SPECTRE on American television (June 10, 2015)
>Video from the filming of SPECTRE (April 30, 2015)
>Official teaser trailer for SPECTRE (March 28, 2015)
>SPECTRE to be released in IMAX theatres (March 27, 2015)
>Official UK quad teaser poster for SPECTRE (March 17, 2015)
>Official international teaser poster for SPECTRE (March 17, 2015)
>Stephanie Sigman to play Estrella in SPECTRE (March 9, 2015)
>Video: Director Sam Mendes on SPECTRE (February 26, 2015)
>Official photocall for SPECTRE in Rome Italy (February 18, 2015)
>First look at SPECTRE includes behind the scenes video (February 12, 2015)
>Jaguar and Land Rover announces SPECTRE partnership (February 9, 2015)
>Official photocall for SPECTRE in Solden Austria (January 7, 2015)
>Belvedere Vodka announces SPECTRE partnership (December 16, 2014)
>Official press release with details about the SPECTRE filming in Austria (December 10, 2014)
>Start of principal photography for SPECTRE in London (December 6, 2014)
>British actor Andrew Scott portrays MI5 staffer Denbigh in SPECTRE (December 4, 2014)
>Italian actress Monica Bellucci portrays Lucia Sciarra in SPECTRE (December 4, 2014)
>Aston Martin DB10 confirmed to appear in SPECTRE (December 4, 2014)
>Title and teaser poster revealed for Bond 24 (December 4, 2014)
>Opening photocall with cast & crew at Pinewood Studios (December 4, 2014)
>Janine Temime is the Costume Designer for Bond 24 (November 27, 2014)
>Austrian actor Christoph Waltz set to appear in Bond 24 (November 13, 2014)
>Dave Bautista set to appear in Bond 24 (October 13, 2014)
>French actress Léa Seydoux signed for Bond 24 (October 10, 2014)
>Hoyte van Hoytema is the Cinematographer for Bond 24 (September 17, 2014)
>IMAX experience awaits Bond 24 in Sweden (May 15, 2014)
>Scandinavian actresses auditioning for Bond 24 (May 12, 2014)
>New Aston Martin confirmed for Bond 24 (March 19, 2014)
>Ben Whishaw (Q) unveils the new Q Stage at Pinewood Studios (December 4, 2013)
>MGM and Danjaq acquire all film rights for Blofeld/SPECTRE (November 15, 2013)
>Initial press release for Bond 24 (July, 11 2013)

Editor's note:
For more news on SPECTRE featured on From Sweden with Love, click here.

Photo above:
Naomie Harris in the SPECTRE campaign for Sony Mobile. © 2015 Sony. All rights reserved.

For more information about the James Bond franchise, visit the official website:

www.007.com

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Naomie Harris in SPECTRE advertisement for Sony Mobile

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