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40 Years of The Spy Who Loved Me event at Bond In Motion

By: Anders Frejdh
The Spy Who Loved Me London Film Museum wet bike
To mark the 40th Anniversary of the world premiere of The Spy Who Loved Me on July 7th 2017, the Bond in Motion exhibition at the London Film Museum has been extended with a special exhibit about the third Bond film starring Roger Moore.


Seamaster Diver 300M “Commander’s Watch” Limited Edition on display along with Commander Bond’s costume from Tomorrow Never Dies (1997)
• Commemorating 40th anniversary of The Spy Who Loved Me with new exhibits including original Sir Ken Adam concept art, posters and Barbara Bach costume
• Exhibition features over 100 original artefacts spanning all 24 Bond films including vehicles, miniatures and storyboards

The Spy Who Loved Me exhibit at London Film Museum
The Spy Who Loved Me exhibit at London Film Museum
7 July 2017, London. Following a prestigious launch event in London on 5 July where Swiss watchmaker OMEGA unveiled a new timepiece to celebrate the rank and regalia of James Bond, the Seamaster Diver 300M “Commander’s Watch” Limited Edition will be on display at Bond in Motion.

Visitors to the exhibition, located at the London Film Museum, Covent Garden, will be able to see first-hand this exciting new limited-edition time piece.

OMEGA Commanders Watch
OMEGA Commanders Watch Box
2017 marks three noteworthy anniversaries for the James Bond franchise including the 50th anniversary of You Only Live Twice; the 40th anniversary of The Spy Who Loved Me; and the 20th anniversary of Tomorrow Never Dies. In each of these films, James Bond can be seen wearing his official military uniform.

The Spy Who Loved Me premiered 40 years ago today on 7/07/77 at The Odeon cinema in Leicester Square and to commemorate this special anniversary Bond in Motion has a number of original artefacts from the film on display, these include:

Lotus Esprit S1 – modified by Q to carry an arsenal of weapons and a full underwater conversion system, allowing it to operate as a submarine
BMW Wetbike - this forerunner to the jet ski continued the tradition of Bond’s cutting-edge technology
Lotus Conversion to Submarine concept drawing by Production Designer Sir Ken Adam
Atlantis concept drawing by Production Designer Sir Ken Adam
• Anya Amasova aka Agent XXX (Barbara Bach) original costume
• First Edition Jonathan Cape book, The Spy Who Loved Me by Ian Fleming 1962

Barbara Bach in The Spy Who Loved Me
Barbara Bach as Anya Amasova in The Spy Who Loved Me. Copyright © 1977 Danjaq S.A. & United Artists Corporation. All rights reserved.

London Film Museum Founder and CEO, Jonathan Sands said: “We are delighted to be displaying the new OMEGA Commander’s watch along with Commander Bond’s costume from Tomorrow Never Dies. Both items are excellent additions to the wide collection of original film vehicles and props we have on display at Bond in Motion.”

Pierce Brosnan in Tomorrow Never Dies
Pierce Brosnan as James Bond in Tomorrow Never Dies. Copyright © 1997 Danjaq LLC. & United Artists Pictures. An MGM Company. All rights reserved.

The London Film Museum is located at 45 Wellington Street, Covent Garden and is open seven days a week. Tickets are available from and

About the OMEGA watch
Cased in stainless steel, the "Commander's Watch" follows the Royal Navy’s ensign colours with a polished white ceramic dial, facetted blue skeleton hour-minute hands and a varnished red seconds hand with a “007” gun logo counterweight. The see-through caseback reveals a rotor with the Royal Navy’s Commander rank insignia. The watch is presented on a 5-stripe blue, red & grey polyamide NATO Strap, with an additional metal bracelet, and is powered by the exclusive OMEGA Calibre 2507. The stainless steel version is limited to 7,007 pieces. Additionally, the Commander’s Watch also comes in an 18K yellow gold model, limited to just seven pieces.

About Bond in Motion at the London Film Museum
Bond in Motion at the London Film Museum opened in March 2014. The exhibition, in association with EON Productions, has over 100 individual original items on display from all 24 James Bond Films including concept drawings, storyboards, scripts, model miniatures and full-size cars, boats, bikes and gyrocopters. Highlights include iconic cars such as the Aston Martin DB5 from GoldenEye (1995); the ‘Wet Nellie’ Lotus Esprit S1 from The Spy Who Loved Me (1977); the Rolls-Royce Phantom III from Goldfinger (1964); and the ‘Little Nellie’ Wallis WA-116 Agile Autogyro from You Only Live Twice (1967).

About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise has produced twenty-four films since 1962.

Editor's note:
Apart from all vehicles and items from the archive of EON Productions there's an additional 17 vehicles on display at Bond in Motion provided by The Ian Fleming Foundation.

More information about the James Bond film franchise can be found on the official website at



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Founder & Managing Editor: Anders Frejdh