Anders Frejdh remembers Sir Roger Moore on the day of his birth

By: Anders Frejdh

Published:
2023-10-14

Roger Moore, UNICEF, James Bond, birthday

Remembering the great Sir Roger Moore (1927–2017) on the day of his birth. Having had the good fortune of meeting Sir Roger many times over the years, the entire From Sweden with Love team are thankful for all the films and television series he made. The role he was most proud? Being a UNICEF Goodwill Ambassador.

The first time I saw Sir Roger Moore in person was at the Royal Premiere of Die Another Day at Royal Albert Hall in November 2002. A memorable night in many ways. And ever since, I've donated money to UNICEF on a regular basis.

The first time I was happy to spend some time with Sir Roger was during the Vue sur Bond weekend in Quebec City 2006 organised by the lovely Hilary Saltzman, the daughter of Harry. In 2007, we met again in Stockholm when he was in town to do a reading of Rudyard Kipling at the Nobel Museum. In 2009, he returned to Stockholm for the promotion of his book My Word Is My Bond in Swedish. In 2011, I was fortunate to meet him again at the Blu-ray launch of The Persuaders in London. The latter included one of the most memorable Q&A's I have ever attended.

Accompanied by my friend Valerie Leon, who worked on two James Bond movies including The Spy Who Loved Me (1977) with Sir Roger, I felt privileged to enjoy Sir Roger's stories one more time at his last official performance at the BFI Southbank in London 2016.

Roger Moore, BFI Southbank, London

To those who never got to meet Sir Roger, I'm sorry, you missed a truly wonderful human being. Always charming and approachable. He was also very funny with a great sense of humour, both feet on earth, warm-hearted, and with admirable enthusiasm for UNICEF to give something back and help children in need.

God bless you, Sir Roger. You were so much more than James Bond.

Photo above
Roger Moore visiting Stockholm in October 1973 to promote his first Bond film, Live and Let Die. From Anders Frejdh's private collection.

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Anders Frejdh remembers Sir Roger Moore on the day of his birth

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