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The launch of 007 novel Carte Blanche lifted the roof at St. Pancras

By: Anders Frejdh
Published:
2011-05-27
Carte blanche book launch
"Ladies and gentlemen, I give you Carte Blanche!" These were the words that author Jeffery Deaver opened the book launch of Carte Blanche in London on May 25, 2011. He was followed by a team from The Royal Marines descending from the roof of St. Pancras International bearing copies of the new Bond book in their hands.

From Sweden with Love was honoured to be one of the invited guests, here is our report:

The first copies of the eagerly awaited new Bond book, Carte Blanche, arrived in style at St Pancras International in London on Wednesday 25 May 2011. Copies of the book by the best–selling American thriller writer Jeffery Deaver, published in the UK tomorrow by Hodder & Stoughton (priced £19.99 and available nationwide in the UK), were delivered by The Royal Marines Commandos in a stunning display involving abseiling, a fast car and a beautiful Bond girl on a motorbike.

In a scene which could have been lifted from a James Bond novel, Jeffery Deaver pulled up at Europe’s longest bar – The Champagne Bar at St Pancras International – in a special Carte Blanche red Bentley Continental GT flanked by a Bond girl clad in black leathers.

It was by air, however, that the author received the first copy of his novel. In a dramatic twist to the launch, four members of the Royal Marines Display Team descended from the iconic roof of St Pancras International onto the concourse below, bearing copies of the novel. The books were handed over to Deaver in front of members of Ian Fleming’s family and invited guests, before being put under lock and key in an undisclosed location. The plot of the book remains, until midnight tonight, a closely guarded secret.

Despite the secrecy surrounding Carte Blanche, it can be revealed that each part of the launch had particular relevance to the new novel and to Ian Fleming, the creator of the original James Bond novels, who would have been 103 this Saturday, 28 May. St Pancras International, at the heart of London, is a fitting venue for a very British icon that became an international phenomenon whilst the Bentley Continental GT is the car of choice for Deaver’s Bond. The day’s Bond girl, Chesca Miles, who drove a BSA 1966 Spitfire motorbike to the launch, is inspired by one of Bond’s love interests in Carte Blanche, whose passion for speed and fast engines rivals Bond’s own.

*Chesca Miles' BSA spitfire was borrowed from the London Motorcycle Museum for the launch.

As an integral component of the Naval Service the role of the Royal Marines Commandos is also pertinent. A Commander in the Royal Navy, Ian Fleming worked as Assistant to the Director of Naval Intelligence during the war years and was responsible for the creation of a specialist unit of commandos known as 30 Commando or the 30 Assault Unit: trained commandos specialising in targeting enemy headquarters to secure documentation with an intelligence value. In Carte Blanche, Jeffery Deaver’s 21st century Bond served in the Royal Naval Reserve, including a tour in Afghanistan, before joining the secret service.

Lucy Fleming, Ian Fleming’s niece, commented at today’s launch:

“On Saturday my uncle, Ian Fleming, would be 103 years old. If he had been here today he would have loved the occasion.

With his brilliant plot and clever twists, his perfectly horrible villain and his detailed knowledge of the British intelligence Service, Jeffery Deaver brings Bond straight into the heart of modern espionage.”


Audio and eBook versions will be published simultaneously.

Official video from the launch:


Editor's note:
Ian Fleming Publications Ltd is the Fleming family owned company that owns the copyright of the James Bond books.

Other friends and members from the Bond community who attended the launch included:

Ajay Chowdhury (Editor of Kiss Kiss Bang Bang)
Andrew Lycett (Ian Fleming (1995) biographer)
Brad Frank (Member of the Board of Directors, The Ian Fleming Foundation)
Brian James Smith
Corinne Turner (Managing Director, Ian Fleming Publications Ltd)
Charlie Higson (Author of the Young Bond novels)
Simon Gardner (Son of John Gardner, the third official James Bond continuation writer)

For more information and news on Carte Blanche, visit the official Carte Blanche website.

Written by Anders Frejdh. Copyright © 2011 From Sweden With Love

All Carte Blanche editions featured on FSWL:
>Carte Blanche (UK hardback, May 2011)
>Carte Blanche (UK audio book, May 2011)
>Carte Blanche (Bentley hardback, May 2011)
>Carte Blanche (Waterstone's hardback, May 2011)
>Carte Blanche (Independent hardback, May 2011)
>Carte Blanche (US hardback, June 2011)
>Carte Blanche (US audio book, June 2011)
>Carte Blanche (US paperback, January 2012)
>Carte Blanche (UK mass paperback, May 2012)

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