Coca-Cola Zero unlocks the 007 in you campaign

By: Anders Frejdh

Published:
2012-08-14

Coca-Cola Zero unlocks the 007 in you - new partnership announced between Coca-Cola and Skyfall (2012) (2012).

OFFICIAL PRESS RELEASE:

The Coca-Cola Company today announced an exciting new partnership between its Coca-Cola Zero brand and SKYFALL™, the highly anticipated 23rd installment of the James Bond series due for worldwide release this fall. To showcase the association, the eye-catching, stylish black design of Coke Zero products will receive a special makeover.

The limited edition Bond designs will feature across multiple pack formats, including the iconic ‘Coke Zero’ can, PET bottle and a sophisticated looking aluminium bottle which all showcase the famous Bond ‘gun barrel’ design.

The announcement continues the successful partnership, which began in 2008 through the brand’s association with Quantum of Solace (2008). This time, Coca-Cola Zero, the refreshing combination of great taste and zero sugar, will be asking fans to “Unlock The 007 In You”.

Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL™, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.

Zoe Howorth, Marketing Director for Coca-Cola Great Britain said:

“SKYFALL™ is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise. James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”

Coca-Cola Zero will roll out a fully integrated marketing campaign to support the partnership including television, cinema, PR and iconic outdoor advertising, a digital and social media campaign as well as on-pack, retail and cinema activation. A high-impact TV/Cinema spot has also been created to support the partnership. The new commercial will demonstrate how Coca-Cola Zero drives you to unlock the 007 in you.

About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, focusing upon developing new brands, extending existing brands and protecting trademarks including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaecau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £1,998 million with value sales growth of 8.4% year on year. Within in this the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,150 million, growing at 6.4% in value year on year (Neilsen, w/c 11/02/12). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials and up to 25% recycled plastic as the latest step on its journey towards petroleum-free plastic. The company is also dedicated to recycling, with 97% of site waste recycled or recovered. For more information about Coca-Cola in Great Britain, visit their website at www.coca-cola.co.uk.

About Albert R. Broccoli’s Eon Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including Casino Royale (2006) and Quantum of Solace (2008).

Skyfall events and news featured on From Sweden with Love:
>Initial press release for Bond 23 (January 2011)
>Sony Pictures and MGM distributes Bond 23 (April 2011)
>SKYFALL confirmed as title for Bond 23 (November 2011)
>Press conference in London (November 2011)
>SKYFALL officially filming in London (November 2011)
>Thomas Newman to score SKYFALL (January 2012)
>First official photo from SKYFALL (February 2012)
>First video blog online (February 2012)
>Skyfall to be released in IMAX theatres (February 2012)
>Swedish actor Jens Hultén confirmed for Skyfall (March 2012)
>Second video blog online (March 2012)
>An interview with Ola Rapace (Patrice) (April 2012)
>Third video blog online (April 2012)
>Fourth video blog online (April 2012)
>Press conference in Istanbul (April 2012)
>Fifth video blog online (May 2012)
>First teaser poster revealed (May 2012)
>Teaser trailer online (May 2012)
>Sixth video blog online (June 2012)
>Ben Whishaw confirmed as the new Q (July 2012)
>International trailer online (July 2012)
>New SKYFALL posters revealed (August 2012)
>Coca-Cola Zero reveals new SKYFALL ad (September 2012)
>US one-sheet poster for SKYFALL revealed (September 2012)
>Second UK teaser poster for SKYFALL revealed (September 2012)
>Bond on Set: Filming SKYFALL - Greg Williams (October 2012)
>Adele revealed as singer of SKYFALL theme song (October 2012)
>Aftonbladet's James Bond magazine in stores (22 October 2012)
>Royal premiere of SKYFALL in London (23 October 2012)
>SKYFALL opens at UK cinemas (October 2012)
>SKYFALL sets new box office records all over Euope (November 2012)
>SKYFALL opens in America (November 2012)
>SKYFALL is the most successful film of 2012 in the UK (November 2012)
>SKYFALL: A worldwide box-office phenomenon (December 2012)
>SKYFALL stunt team recipient of SAG Award (January 2013)
>Dennis Gassner winner of Art Directors Guild award (February 2013)
>SKYFALL released on Blu-ray in Sweden (February 2013)
>SKYFALL released on Blu-ray Steelcase in Sweden (February 2013)
>SKYFALL released on DVD in Sweden (February 2013)
>Special celebration of James Bond at the 85th Academy Awards (February 2013)
>Adele performs "Skyfall" at the 85th Academy Awards (February 2013)

Further information on the campaign will be announced in Autumn 2012, watch out on the UK website:

www.coca-cola.co.uk

Tags:

#advertising_campaigns

#news

#skyfall

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