Website last updated: 7-5-2024

Sunspel and Ian Fleming - launch of Sartorial Winter Collection

By: FSWL team
Sunspel Ian Fleming Sartorial Winter Collection
Sunspel and Ian Fleming - A sartorial winter collection, crafted in collaboration with the Ian Fleming Estate, has been launched today on

Ian Fleming and Sunspel have a natural and longstanding affinity. Sunspel have dressed his iconic creation James Bond, while Fleming himself was famously an advocate of the Sea Island cotton that Sunspel use in their most luxurious garments - an appreciation he passed on to the Bond character.

This season, Sunspel have worked in collaboration with the Ian Fleming estate to revisit the author’s work with a winter wardrobe in mind. Taking inspiration from details in Bond’s novels, and using the luxury fabrics favoured by the author, they have created a contemporary vision of the menswear style Fleming would envisage for Bond in colder climates.

Sunspel and Ian Fleming Sartorial Winter Collection
Sunspel and Ian Fleming Sartorial Winter Collection. Copyright © 2020 Sunspel. All rights reserved.

About Ian Fleming

Since Bond’s debut in the 1950s, both Fleming and his leading man have left an enduring mark on British culture. Fleming had famously exacting tastes and an appreciation of the finer things in life; traits he passed on to Bond. Many of the longstanding, high quality brands Fleming favoured have become synonymous with timeless British style. He wore Sea Island cotton daily when writing at Goldeneye, his estate in Jamaica. Fleming also dressed Bond in Sea Island shirts and boxer shorts in numerous novels.

Sunspel and Bond

Sunspel’s relationship with Bond goes further than just fabrics. When costume designer Lindy Hemming was asked to dress Daniel Craig as a rebooted Bond in the 2006 film Casino Royale, she came to Sunspel. Working with the team in their Long Eaton factory, Hemming took a luxury polo shirt they’d been producing since the 1950s and tailored it to suit Craig’s physique. A new icon was born, and the reimagined Riviera Polo Shirt has been made to Bond’s specifications ever since.

The Sunspel and Ian Fleming collection includes a Sea Island cotton shirt, a wool cashmere suit, a Scottish merino wool cardigan and a Harris Tweed crombie coat - a nod to the skilled craftsman and mills that continue to operate in the UK today.



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