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007 Elements: A New James Bond Cinematic Experience
By: FSWL team
Published:
2017-09-19
2017-09-19
Official press release
(Sölden, Austria, 19 September, 2017) 007 ELEMENTS is a new James Bond cinematic installation opening this winter built inside the summit of the Gaislachkogl Mountain in Sölden.
The name 007 ELEMENTS reflects the visitor’s journey through a series of galleries, each distilling the craft of the signature elements that define a James Bond film. The installation will focus on Spectre, which was shot in Sölden and will feature other titles in the long-running 24 film Bond franchise.
The collaboration between the project’s Creative Director Neal Callow (Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre) and Optimist Inc Head of Design Tino Schaedler and his team has resulted in an immersive, interactive, and educational experience that places visitors inside the world of 007 while revealing how that world is made.
“Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way,” Callow explains. “We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
Located 3,050 meters above sea level, the 1,300 square meter building has been constructed within the mountain and is arranged over two levels. Blending seamlessly with its surroundings, the impressive structure reveals itself through a tunnel and unfolds into two main areas offering spectacular views of the Tyrolean valleys.
Combining state-of-the-art technology with stark contemporary architecture, 007 ELEMENTS creates a captivating experience with a dramatic cinematic soundscape set in nature’s awe-inspiring surroundings.
The bespoke new building to house the installation was designed and is currently being constructed by Obermoser Architects. Tyrolean architect Johann Obermoser and his team have been planning and realising award-winning commercial and residential buildings since 1983 including the spectacular ice Q restaurant on the summit of the Gaislachkogl and the Gaislachkogelbahn and Giggijochbahn cable car stations in Sölden.
007 ELEMENTS is a partnership between EON Productions and Metro-Goldwyn-Mayer (MGM) who jointly own the rights to the James Bond films, and Cable Car Companies Sölden.
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