Website last updated: 19-9-2017

12 OCTOBER 2015
GILLETTE LAUNCH FLEMING INSPIRED 007 CAMPAIGN

By: Anders Frejdh
Published:
2015-10-06
Gillette launches its Ian Fleming inspired James Bond campaign for the premiere of SPECTRE (the fourth James Bond film starring Daniel Craig in the lead role), on Saturday 12th October 2015 in Sweden. >Review of the film

OFFICIAL PRESS RELEASE:

GILLETTE CELEBRATES “BOND MOMENTS” IN EVERY MAN’S LIFE

Gillette brings out the 007 in every man by launching a campaign using the words of Ian Fleming.

As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen - they come with precise preparation.

Starting on October 1, Gillette introduced their campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerful and poetic words form the foundation of the campaign. His quotes describing the ultimate “Bond Moments”, such as ‘You Only Live Twice; Once when you are born and once when you look death in the face,’ are present throughout the campaign across TV, print, online and in-store.

“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, Vice President, Global Gillette. “By partnering with SPECTRE, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.”

Gillette and SPECTRE presents: Bond Moments:


About SPECTRE:
A cryptic message from the past sends James Bond on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.

Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond's actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.

As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.

Sam Mendes directs for the second time. The film is produced by Michael G. Wilson and Barbara Broccoli of EON Productions with a screenplay written by John Logan and Neal Purvis & Robert Wade.

News on SPECTRE featured on From Sweden with Love:
>SPECTRE awarded for Largest film stunt explosion in history (November 10, 2015)
>IMAX® premiere for SPECTRE in Sweden (November 3, 2015)
>Box-office record for SPECTRE in Sweden at opening weekend (November 2, 2015)
>Gala premiere for SPECTRE in Mexico City (November 2, 2015)
>Gala premiere for SPECTRE in Paris (October 29, 2015)
>Gala premiere for SPECTRE in Moscow (October 29, 2015)
>Gala premiere for SPECTRE in Madrid (October 28, 2015)
>Gala premiere for SPECTRE in Berlin (October 28, 2015)
>Gala premiere for SPECTRE in Amsterdam (October 28, 2015)
>Gala premiere for SPECTRE in Zurich (October 27, 2015)
>Gala premiere for SPECTRE in Rome (October 27, 2015)
>New video from the production of SPECTRE (October 20, 2015) VIDEO
>Third and last official trailer for SPECTRE (October 2, 2015) VIDEO
>Cover for original motion picture soundtrack for SPECTRE revealed (September 28, 2015)
>Scandinavian Gala premiere for SPECTRE in Copenhagen (September 28, 2015)
>The teme song, Writing's On The Wall by Sam Smith, released (September 25, 2015)
>Blood, Sweat and Bond: Behind the Scenes of SPECTRE book (September 24, 2015)
>New video from the production of SPECTRE (September 23, 2015) VIDEO
>Heineken launch SPECTRE campaign with Daniel Craig (September 21, 2015)
>Naomie Harris & Dave Bautista promotes Jaguar Land Rover (September 15, 2015)
>Bollinger reveals SPECTRE limited edition champagne bottle (September 14, 2015)
>Naomie Harris in SPECTRE ad for Sony Mobile (September 13, 2015)
>James Bond wears Crocket & Jones shoes in SPECTRE (September 11, 2015)
>Stephanie Sigman in SPECTRE ad for Belvedere Vodka (September 10, 2015)
>Sam Smith to sing title song for SPECTRE (September 8, 2015)
>New official poster revealed for SPECTRE (September 3, 2015)
>Aston Martin launch DB9 GB Bond edition to celebrate SPECTRE (September 2, 2015)
>New video from the production of SPECTRE (August 13, 2015) VIDEO
>Official trailer for SPECTRE (July 22, 2015) VIDEO
>World Premiere SPECTRE announcement (July 17, 2015)
>Video from the filming of SPECTRE in Mexico (June 15, 2015)
>TV spot for SPECTRE on American television (June 10, 2015)
>Video from the filming of SPECTRE (April 30, 2015) VIDEO
>Official teaser trailer for SPECTRE (March 28, 2015) VIDEO
>SPECTRE to be released in IMAX theatres (March 27, 2015)
>Official UK quad teaser poster for SPECTRE (March 17, 2015)
>Official international teaser poster for SPECTRE (March 17, 2015)
>Stephanie Sigman to play Estrella in SPECTRE (March 9, 2015)
>Video: Director Sam Mendes on SPECTRE (February 26, 2015) VIDEO
>Official photocall for SPECTRE in Rome Italy (February 18, 2015)
>First look at SPECTRE includes behind the scenes video (February 12, 2015) VIDEO
>Official photocall for SPECTRE in Solden Austria (January 7, 2015)
>Belvedere Vodka announces SPECTRE partnership (December 16, 2014)
>Official press release with details about the SPECTRE filming in Austria (December 10, 2014)
>Start of principal photography for SPECTRE in London (December 6, 2014)
>British actor Andrew Scott portrays MI5 staffer Denbigh in SPECTRE (December 4, 2014)
>Aston Martin DB10 confirmed to appear in SPECTRE (December 4, 2014)
>Title and teaser poster revealed for Bond 24 (December 4, 2014)
>Opening photocall with cast & crew at Pinewood Studios (December 4, 2014)
>Austrian actor Christoph Waltz set to appear in Bond 24 (November 13, 2014)
>Dave Bautista set to appear in Bond 24 (October 13, 2014)
>French actress Léa Seydoux signed for Bond 24 (October 10, 2014)
>Hoyte van Hoytema is the Cinematographer for Bond 24 (September 17, 2014)
>IMAX experience awaits Bond 24 in Sweden (May 15, 2014)
>Scandinavian actresses auditioning for Bond 24 (May 12, 2014)
>New Aston Martin confirmed for Bond 24 (March 19, 2014)
>Ben Whishaw (Q) unveils the new Q Stage at Pinewood Studios (December 4, 2013)
>MGM and Danjaq acquire all film rights for Blofeld/SPECTRE (November 15, 2013)
>Initial press release for Bond 24 (July, 11 2013)

For more SPECTRE news featured on From Sweden with Love, click here.

Photo above:
Sam Smith in the official video for Writing's On The Wall. © 2015 Metro-Goldwyn-Mayer Studios Inc., Danjaq, LLC and Columbia Pictures Industries, Inc. All rights reserved.

For more information about the James Bond franchise, visit the official website:

www.007.com

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#spectre

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