Heineken Launch Its Spectre Campaign

By: Anders Frejdh

Published:
2015-09-20

For the seventh time, Heineken (distributed by Spendrups in Sweden) has teamed up with the James Bond franchise and launched its latest campaign in time for SPECTRE, the eagerly awaited new 007 film.

OFFICIAL PRESS RELEASE:

Heineken reveals SPECTRE TV ad starring Daniel Craig as James Bond, plus world's first ever selfie from space

Amsterdam, 21 September 2015 - As part of its integrated global SPECTRE campaign, Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world's first ever selfie from space, dubbed the 'Spyfie'.

Heineken®'s SPECTRE campaign is the brand's largest global marketing platform of 2015. SPECTRE, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.

The Heineken® TVC will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only SPECTRE partner who has created a TVC starring Daniel Craig.

Heineken®'s TVC uses SPECTRE cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world's favourite spy to save the day.

For its digital SPECTRE campaign, Heineken® will once again be pushing the boundaries of modern technology, and will be taking the world's first ever selfie from space. For the Spyfie, Heineken® has partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earth's surface.

Via a relay of technology, Heineken® will create a selfie for the lucky attendees, recruited from around the world, of the brand's exclusive SPECTRE screening event in a secret location in early November. The Spyfie content will be bespoke for each attendee of the top secret experiential event, and will be sent to their mobile devices for use on social media.

Hans Erik Tuijt, Director Global Heineken® Sponsorship said, "In celebration of a partnership spanning 18 years, our SPECTRE campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan's experience. By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bond".

To further heighten anticipation ahead of the movie's release this autumn, fans will be given access to exclusive SPECTRE content, through an estimated half a billion SPECTRE bottles on sale around the world. Fans simply scan the Heineken® logo on special edition SPECTRE bottles, cans and packs to unlock exclusive content with Daniel Craig, plus behind the scenes footage from five of the movie's dramatic locations; Mexico City, Rome, London, Austria and Morocco.

Heineken®'s association with the James Bond film franchise dates back to 1997's Tomorrow Never Dies, with SPECTRE being the seventh consecutive film in the partnership.

News on SPECTRE featured on From Sweden with Love:
>Naomie Harris & Dave Bautista promotes Jaguar Land Rover (September 15, 2015)
>Bollinger reveals SPECTRE limited edition champagne bottle (September 14, 2015)
>Naomie Harris in SPECTRE ad for Sony Mobile (September 13, 2015)
>James Bond wears Crocket & Jones shoes in SPECTRE (September 11, 2015)
>Stephanie Sigman in SPECTRE ad for Belvedere Vodka (September 10, 2015)
>Sam Smith to sing title song for SPECTRE (September 8, 2015)
>New official poster revealed for SPECTRE (September 3, 2015)
>Aston Martin launch DB9 GB Bond edition to celebrate SPECTRE (September 2, 2015)
>New video from the production of SPECTRE (August 13, 2015)
>Official trailer for SPECTRE (July 22, 2015)
>Video from the filming of SPECTRE in Mexico (June 15, 2015)
>TV spot for SPECTRE on American television (June 10, 2015)
>Video from the filming of SPECTRE (April 30, 2015)
>Official teaser trailer for SPECTRE (March 28, 2015)
>SPECTRE to be released in IMAX theatres (March 27, 2015)
>Official UK quad teaser poster for SPECTRE (March 17, 2015)
>Official international teaser poster for SPECTRE (March 17, 2015)
>Stephanie Sigman to play Estrella in SPECTRE (March 9, 2015)
>Video: Director Sam Mendes on SPECTRE (February 26, 2015)
>Official photocall for SPECTRE in Rome Italy (February 18, 2015)
>First look at SPECTRE includes behind the scenes video (February 12, 2015)
>Official photocall for SPECTRE in Solden Austria (January 7, 2015)
>Belvedere Vodka announces SPECTRE partnership (December 16, 2014)
>Official press release with details about the SPECTRE filming in Austria (December 10, 2014)
>Start of principal photography for SPECTRE in London (December 6, 2014)
>British actor Andrew Scott portrays MI5 staffer Denbigh in SPECTRE (December 4, 2014)
>Italian actress Monica Bellucci portrays Lucia Sciarra in SPECTRE (December 4, 2014)
>Aston Martin DB10 confirmed to appear in SPECTRE (December 4, 2014)
>Title and teaser poster revealed for Bond 24 (December 4, 2014)
>Opening photocall with cast & crew at Pinewood Studios (December 4, 2014)
>Janine Temime is the Costume Designer for Bond 24 (November 27, 2014)
>Austrian actor Christoph Waltz set to appear in Bond 24 (November 13, 2014)
>Dave Bautista set to appear in Bond 24 (October 13, 2014)
>French actress Léa Seydoux signed for Bond 24 (October 10, 2014)
>Hoyte van Hoytema is the Cinematographer for Bond 24 (September 17, 2014)
>IMAX experience awaits Bond 24 in Sweden (May 15, 2014)
>Scandinavian actresses auditioning for Bond 24 (May 12, 2014)
>New Aston Martin confirmed for Bond 24 (March 19, 2014)
>Ben Whishaw (Q) unveils the new Q Stage at Pinewood Studios (December 4, 2013)
>MGM and Danjaq acquire all film rights for Blofeld/SPECTRE (November 15, 2013)
>Initial press release for Bond 24 (July, 11 2013)

For more news on SPECTRE featured on From Sweden with Love, click here.

Photo above:
Official photo from Heineken's The Chase starring Daniel Craig. © 2015 Heineken. All rights reserved.

For more information about the James Bond franchise, visit the official website:

www.007.com

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#spectre

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Heineken Launch Its Spectre Campaign

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