Website last updated: 18-5-2017

16 DECEMBER 2014
BELVEDERE ANNOUNCES SPECTRE PARTNERSHIP

By: Anders Frejdh
Published:
2014-12-16
Belvedere Vodka announced as official partner for the 24th James Bond film adventure, SPECTRE, due for global release on 6th November 2015. Other official SPECTRE partners include Aston Martin, Bollinger, Heineken, Jaguar Land Rover, Omega, Sony Electronics and Sony Mobile.

"2014 will go to Bond history as the year when Christmas came early. Although the return of SPECTRE was a much expected one it is nevertheless very exciting news for the millions of Bond fans around the world. The cast and crew that were revealed last week evidently prove that the producers have done their best to out-perform the last film (Skyfall)." - Anders Frejdh

OFFICIAL PRESS RELEASE: (16th December, 2014)

LONDON, UK - Belvedere, the world's original luxury vodka, is delighted to collaborate with Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to promote SPECTRE, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015.

Belvedere will release two custom made and limited editions to celebrate Bond's vodka martini 'Shaken not Stirred', and its partnership with the 24th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters. Belvedere's signature blue palette will be switched for a distinctive green, mirroring the secret spy agency's ink of choice, creating a truly memorable collector's edition of 100 bottles. A 007 twist will also be applied to Belvedere's iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

Belvedere's SPECTRE marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign will be launched as of February 2015, with a strong focus of efforts in on-premise establishments and retail stores across multiple countries. Belvedere is the vodka of choice for tastemakers who Know the Difference, echoing the award-winning campaign promoting knowledgeable choices.

"James Bond is recognized as the most admired and influential tastemaker in the world," says Charles Gibb, president of Belvedere Vodka. "We're delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date."

Dwight Caines, president of Theatrical Marketing for Sony Pictures, adds: "James Bond's cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match."

Excellent choice, Mr. Bond

About SPECTRE:
A cryptic message from Bond's past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE. Starring Daniel Craig as James Bond, directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli.

About Belvedere Vodka:
Born of Rye, Water, Character.
First created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category, and established the luxury vodka category. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discerning vodka enthusiasts, who appreciate its all natural, additive free character. Made from Dankowskie Rye and blended with water from its own pristine source, Belvedere's taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere is available in premium restaurants and nightclubs around the world and at all fine wine and spirits retailers. In 2013, Belvedere Vodka launched a new global advertising campaign, "Know the Difference", highlighting the brand's unrivalled quality and rich heritage of Polish vodka-making. The campaign speaks to the brand's identity and consumer and showcases the purity and character of the luxury brand whilst encouraging consumers not to compromise on the standard of their vodka.

More news on SPECTRE featured on From Sweden with Love:
>Initial press release for Bond 24 (July, 11 2013)
>MGM and Danjaq acquire all film rights for Blofeld/SPECTRE (November 15, 2013)
>Ben Whishaw (Q) unveils the new Q Stage at Pinewood Studios (December 4, 2013)
>New Aston Martin confirmed for Bond 24 (March 19, 2014)
>Scandinavian actresses auditioning for Bond 24 (May 12, 2014)
>IMAX experience awaits Bond 24 in Sweden (May 15, 2014)
>Hoyte van Hoytema is the Cinematographer for Bond 24 (September 17, 2014)
>French actress Léa Seydoux signed for Bond 24 (October 10, 2014)
>Dave Bautista set to appear in Bond 24 (October 13, 2014)
>Austrian actor Christoph Waltz set to appear in Bond 24 (November 13, 2014)
>Janine Temime is the Costume Designer for Bond 24 (November 27, 2014)
>Opening photocall with cast & crew at Pinewood Studios (December 4, 2014)
>Title and teaser poster revealed for Bond 24 (December 4, 2014)
>Italian actress Monica Bellucci portrays Lucia Sciarra in SPECTRE (December 4, 2014)
>Aston Martin DB10 confirmed to appear in SPECTRE (December 4, 2014)
>British actor Andrew Scott portrays MI5 staffer Denbigh in SPECTRE (December 4, 2014)
>Start of principal photography for SPECTRE in London (December 6, 2014)
>Official press release with details about the SPECTRE filming in Austria (December 10, 2014)
>Official photocall for SPECTRE in Solden Austria (January 7, 2015)
>Jaguar and Land Rover announces SPECTRE partnership (February 9, 2015)
>First look at SPECTRE includes behind the scenes video (February 12, 2015)
>Official photocall for SPECTRE in Rome (February 18, 2015)
>SPECTRE released at cinemas in Sweden (November 4, 2015)
>Global cinema release for SPECTRE (November 6, 2015)

Editor's note:
For more news on SPECTRE featured on From Sweden with Love, click here.

For other brands featured in the James Bond films and novels, click here.

Photo above:
Montage for Belvedere's partnership with SPECTRE. © 2014 Belvedere Vodka. All rights reserved.

Follow Belvedere Vodka on Instagram for the latest news on the partnership with SPECTRE:
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Managing Editor: Anders Frejdh